“ARTHA Sales” is component of Real Value IT’s Operations-Centric Revenue Management that relies on demand generation techniques for revenue maximization.

ARTHA Sales leverages Pricing , Promotion and Products as primary levers for revenue maximization: It provides answers to some of the questions like the following: What composition of demand do I direct all my sales & promotion efforts to create revenue maximizing and realizable demand while still keeping in view the operating constraints in the supply and fulfillments sides of the equation? How do I segment my B2B customers to price my products to them taking both the cost to serve and the total value being delivered relative to competition?

ARTHA Sales leverages a number of standard SAP ECC components and functionality like the following: SOP, CO PA, Sales Deals, Promotions and pricing etc. ARTHA Sales views enterprise revenue as a function of Price, Product, Promotion and fulfillment capacity in the operating period.